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Creating Opportunity. Inspiring Change.

Less Noise.
More Impact.

Empowering people, businesses, and the next generation through protection, education, and meaningful conversations

01

Introducing Aaron Burns

Confidence Through Consistency

Inspiring people to grow, communicate, and create equal opportunities.

Hi, I'm
Aaron Burns.

Protection specialist, diversity advocate & public speaker - on a mission to impact as many lives as possible.

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A Voice for Change

Aaron works at the intersection of protection, diversity, and equality to drive meaningful change.

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Equipping the Next Generation

Enhancing education, building self-belief, and helping young people communicate with confidence.

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No Cons to Consistency

From fitness to family to purpose, Aaron leads by example and inspires growth

Making an Impact Beyond Business

public speaker

My mission is to inspire people to think bigger and aim higher by sharing knowledge and creating opportunities for those from backgrounds like mine. Through schools, events, and public speaking, I champion goal setting, diversity, and equality.

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public speaker

My mission is to inspire people to think bigger and aim higher by sharing knowledge and creating opportunities for those from backgrounds like mine. Through schools, events, and public speaking, I champion goal setting, diversity, and equality.

woman portrait
man portrait
woman portrait

public speaker

My mission is to inspire people to think bigger and aim higher by sharing knowledge and creating opportunities for those from backgrounds like mine. Through schools, events, and public speaking, I champion goal setting, diversity, and equality.

diversity & inclusion

I strive to create a culture where everyone, regardless of background, feels valued and included. By drawing on my experience in sports and business, I challenge barriers and champion diversity as a driver of success.

aaron's book club

Aaron’s Book Club is a monthly community where people come together to read, share ideas, and build connections. Each month features a new book and both online and in-person meetups.

mentor

I mentor local business owners and students, helping them overcome challenges and unlock their potential. Through partnerships with Tameside College and the Make Life Kind charity, I support students with real-world business insight, goal setting, and financial literacy.

100,000 lives

One of my main missions is to impact 100,000 lives by driving positive change. Through mentorship, education, and community projects, I aim to create a ripple effect that empowers others.

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02

The Life Insurance Guy

Building Careers.

Protecting Futures.

From the pitch to financial services, Aaron Burns is creating opportunity for the next generation.

001

From the Pitch to the Boardroom

002

Creating Opportunity for the Next Generation

003

One Mission. 100,000 Lives.

004

Championing Financial Literacy

005

No Cons to Consistency

001

From the Pitch to the Boardroom

002

Creating Opportunity for the Next Generation

003

One Mission. 100,000 Lives.

004

Championing Financial Literacy

005

No Cons to Consistency

001

From the Pitch to the Boardroom

002

Creating Opportunity for the Next Generation

003

One Mission. 100,000 Lives.

004

Championing Financial Literacy

005

No Cons to Consistency

MORe THAN A GAME

03

Podcast

Conversations with athletes, leaders, and changemakers — sharing the stories, lessons, and experiences that shape success over time.

Moments

Real stories

Honest conversations with football legends, athletes, and influential figures about the moments that shaped their careers

01

Mindset

Lessons that last

Each episode explores the mindset, discipline, and resilience behind long-term success - the qualities that define those who play the long game.

02

Insights

Inside the football world

From dressing room stories to behind-the-scenes insights, guests share perspectives and experiences rarely heard outside the game.

03

Impact

Legacy & community

Highlighting the people and organisations who continue to give back to the game and support the football community beyond their playing careers.

04

Association of Former Manchester United Players.

Aaron Burns is the newly appointed Lead of the Association of Former Manchester United Players (AFMUP), an organisation dedicated to supporting those who have represented the club across generations.

04

AFMUP

Aaron's focus is centred on strengthening communication and connection among former players, ensuring the Association remains unified, relevant and impactful for decades to come.

With a long-term vision to safeguard its legacy for the next 40 years, Aaron is modernising engagement while protecting the traditions that define the club’s heritage.

Aaron's focus is centred on strengthening communication and connection among former players, ensuring the Association remains unified, relevant and impactful for decades to come.

With a long-term vision to safeguard its legacy for the next 40 years, Aaron is modernising engagement while protecting the traditions that define the club’s heritage.

longevity

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Years

AFMUP continues to preserve Manchester United’s heritage

longevity

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Years

AFMUP continues to preserve Manchester United’s heritage

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Members

The Association now connects with over 300 former players

growth

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Members

The Association now connects with over 300 former players

Donations

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The Association has contributed over £1 million to local charities.

Donations

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The Association has contributed over £1 million to local charities.

05

AFMUP Pillars

The Association operates around two core pillars

#1

Dementia & Frail Care Support –

Providing meaningful assistance, awareness and funding support for older former professionals facing cognitive decline and age-related challenges.

#1

Dementia & Frail Care Support –

Providing meaningful assistance, awareness and funding support for older former professionals facing cognitive decline and age-related challenges.

#2

Redirection & Transition

Supporting younger players who exit the game by offering guidance, network access and structured direction as they build their next chapter beyond football.

Rooted in respect, responsibility and community, Aaron’s leadership aims to ensure that every former player — regardless of era — remains connected, supported and valued long after their playing days are over.

Two pillars of the association

The Association of Former Manchester United Players is built on responsibility to the past and commitment to the future. Our work centres around two strategic pillars designed to ensure no former player is left unsupported — at any stage of life.

Pillar 1

pillar 2

The Reality

01

A number of former professional footballers across the English game have been affected by dementia and other neurodegenerative conditions. Members of the Manchester United family are not exempt from this reality.

Our Commitment

02

AFMUP is committed to being a structured support network for those impacted and their families.

Direct Support

03

Our role is to provide direct communication and welfare support to affected members.

Specialist Guidance

04

We help signpost families to specialist care and professional guidance.

Dedicated Funding

05

We raise funds dedicated to dementia and frail care assistance.

Raising Awareness

06

We also work to create greater awareness around long-term player welfare

Standing Together

07

This pillar is rooted in dignity. Those who gave their best years to the club should never face later-life challenges alone. Our aim is to build a compassionate network that supports former players when they need it most.

Dementia & Long-Term Care Support

Two pillars of the association

The Association of Former Manchester United Players is built on responsibility to the past and commitment to the future. Our work centres around two strategic pillars designed to ensure no former player is left unsupported — at any stage of life.

Pillar 1

pillar 2

The Reality

01

A number of former professional footballers across the English game have been affected by dementia and other neurodegenerative conditions. Members of the Manchester United family are not exempt from this reality.

Our Commitment

02

AFMUP is committed to being a structured support network for those impacted and their families.

Direct Support

03

Our role is to provide direct communication and welfare support to affected members.

Specialist Guidance

04

We help signpost families to specialist care and professional guidance.

Dedicated Funding

05

We raise funds dedicated to dementia and frail care assistance.

Raising Awareness

06

We also work to create greater awareness around long-term player welfare

Dementia & Long-Term Care Support

Post-Launch Support

07

7-day assistance for fixes and small adjustments.

Two pillars of the association

The Association of Former Manchester United Players is built on responsibility to the past and commitment to the future. Our work centres around two strategic pillars designed to ensure no former player is left unsupported — at any stage of life.

Pillar 1

pillar 2

The Reality

01

A number of former professional footballers across the English game have been affected by dementia and other neurodegenerative conditions. Members of the Manchester United family are not exempt from this reality.

Our Commitment

02

AFMUP is committed to being a structured support network for those impacted and their families.

Direct Support

03

Our role is to provide direct communication and welfare support to affected members.

Specialist Guidance

04

We help signpost families to specialist care and professional guidance.

Dedicated Funding

05

We raise funds dedicated to dementia and frail care assistance.

Raising Awareness

06

We also work to create greater awareness around long-term player welfare

Standing Together

07

This pillar is rooted in dignity. Those who gave their best years to the club should never face later-life challenges alone. Our aim is to build a compassionate network that supports former players when they need it most.

Dementia & Long-Term Care Support

06

get in touch

Start the Conversation

Interested in working together or learning more? Send a message and we’ll be in touch.

3:21 PM

MANCHESTER UK

06

get in touch

Start the Conversation

Interested in working together or learning more? Send a message and we’ll be in touch.

3:21 PM

MANCHESTER UK

06

get in touch

Start the Conversation

Interested in working together or learning more? Send a message and we’ll be in touch.

3:21 PM

MANCHESTER UK